Our Journey / Who We Are

Unveiling the Symbiosis, Embodying Excellence in “Textile” and “Technical Fire and Safety Solutions”: The Collaboration of PTS and Sarena Textile Industries

In the dynamic landscape of modern trade and industry, an exceptional collaboration flourishes, epitomizing the fusion of technological innovation and textile mastery, redefining the excellence. This prestigious group is composed of two esteemed corporations: PTS (Pioneers of Technical Solutions for Trading Co.) and Sarena Textile Industries, each a beacon in their respective domains.

At the heart of this alliance lies a shared vision of unparalleled quality and service. PTS, renowned for its cutting-edge solutions in distribution, merges seamlessly with the rich textile heritage of Sarena Textile Industries. Sarena, established in Lahore, Pakistan in 1999, has grown into a bastion of both denim and non-denim products. Its sprawling complexes house diverse units like Yarn Dyeing, Weaving, Finishing, Printing, and Manufacturing, each operating as a distinct Strategic Business Unit yet unified under a shared infrastructure of security, energy, and water treatment facilities.

The collaboration brings to the forefront a comprehensive range of supply chain materials, encompassing everything from printing to distinctive product design features, customized sizes, and special accessories. This amalgamation goes beyond mere product offerings; it embodies a philosophy of absolute compliance with the latest regional legislation and EN standards for protective apparel, ensuring that each product is not only aesthetically pleasing but also meets the highest standards of safety and functionality.

In the arid landscapes of the Middle East, PTS plays a pivotal role as the sole distributor of Sarena’s products. Its strategically located branches and warehouses across the Kingdom of Saudi Arabia stand as testaments to its commitment to quick and continuous supply, ensuring that the highest quality goods are always within arm’s reach of their esteemed clientele.

This alliance is underpinned by a relentless pursuit of innovation. Both PTS and Sarena Textile Industries invest heavily in research and development, tailoring their products to meet specific regional needs and preferences. The use of durable, comfortable, and affordable materials, coupled with technologies best suited for the regional climate, highlights their dedication to not just meeting but exceeding customer expectations.

Beyond the tangible products lies a service ethos that is equally commendable. The companies pride themselves on their reliable customer service, always ready to answer questions, resolve complaints, and exhibit true business partnership. We offer custom solutions designed to cater to the unique needs of each business, reflecting a deep understanding of the market dynamics and customer requirements.

The collaboration between PTS and Sarena Textile Industries is more than a business partnership; it is a confluence of expertise, tradition, and innovation. Together, the coalition stand as a beacon of excellence, offering a range of products and services that are not only in sync with the latest trends and standards but are also tailor-made to enrich and empower their customers’ businesses. It is a master class in how synergy, commitment, and a relentless pursuit of quality can create a legacy that transcends the sum of its parts.

Vision

Exemplifying Innovation and Leadership in Safety Solutions

We aspire to be globally recognized as a leader in innovative and sustainable technical solutions for shielding attire. Our commitment is to set unparalleled standards in quality, safety, and service, thereby becoming a synonym for excellence and innovation in our industry.

Mission

Pursuing Excellence and Sustainability with Integrity

Our mission is to consistently deliver superior-quality, compliant, and eco-friendly safety solutions. We are dedicated to surpassing client expectations, fostering a culture of integrity, innovation, and leadership. Our ethos extends to cultivating a significant presence in our industry, guided by our core values of Institutionalization, Excellence and Significance.

Our Team

The Backbone of Excellence: The Highly Skilled Employees at PTS and Sarena Textile Industries

Integral to the outstanding success of the collaboration between PTS and Sarena Textile Industries is a factor beyond the advanced technology and superior products: the exceptional workforce. The employees at both PTS and Sarena Textile Industries are not just a part of the organization; they are the pulsating heart that gives life to its every endeavor.

We have a harmonious blend of seasoned professionals and dynamic innovators, and the team is dedicated to upholding the highest elevated industry standards of service and product excellence.

Each member of this prestigious workforce is a testament to the commitment to excellence that defines both companies. These individuals are selected from the cream of the crop, embodying not just superior academic achievements but also a rich tapestry of industrial experience relevant to their domains, chosen for their ability to contribute significantly to the organization’s vision and goals.

At Sarena Textile Industries, the workforce is a blend of seasoned artisans and dynamic innovators. The artisans bring with them centuries of textile tradition, while the innovators inject modern techniques and fresh perspectives into the fabric of the company’s operations. This unique combination enables Sarena to maintain its revered position in the textile industry, constantly pushing the boundaries of what’s possible in both denim and non-denim products.

Similarly, PTS prides itself on a team that is well-versed in the latest technological advancements and market dynamics. Our employees’ backgrounds are diverse, yet each one shares a common thread: a history of academic excellence and a proven track record in their respective disciplines. This collective expertise allows PTS to navigate the complex landscapes of technical solutions and distribution with agility and foresight.

The rigorous selection process for employees ensures that only those with a deep understanding and passion for their work join the ranks. Continuous professional development is not just encouraged; it’s ingrained in the culture of both companies. This approach ensures that our teams are not just equipped with current industry knowledge, but are also ready to embrace future advancements and challenges.

This exceptional workforce is the driving force behind the company’s ability to offer a wide range of services, from customized product design to efficient supply chain management, and to uphold the highest standards of customer service. Their skill, dedication, and commitment are pivotal in upholding the reputation of PTS and Sarena Textile Industries as leaders in their respective fields.

In essence, the employees of PTS and Sarena Textile Industries are more than just workers; they are the architects of the companies’ successes, the ambassadors of our brands, and the guardians of our legacy. Their collective expertise and dedication not only drive the companies forward but also ensure that every product and service offered is a reflection of unparalleled quality and innovation.

Farhan Ashraf

CEO

Jessica Pearson

Chief Financial Officer

Rachel Zain

Chief Marketing Officer

SHEIKH MOHSIN

JEDDAH

RUKHSAR A. KHAN

JUBAIL

HAMID MUKHTAR

KHOBAR